The Creative Cantina Podcast

Find Your Business Superpower in 5 Easy Steps

Listen on Apple | Listen on Spotify I have this new hobby as a business owner that I like to call, “falling down the comparison rabbit hole until I forget who I am and what makes me special.” Not into dark humor? Well, fine. But if watching everyone & their mother start a business like […]

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Sales

Inquiry Form Mistakes to Fix NOW

Health

How Birth Control Hurt My Business Growth

Social Media

How to Format Instagram Captions

marketing

How to Write Strategic Site Copy That Converts

Business

By now, you’ve probably realized this whole entrepreneurship thing can be a little lonely at times. The freedom to do what you love is amazing, but maybe you’re starting to feel a bit in over your head with everything else. Maybe you feel like you’re flying by the seat of your pants. And in the […]

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The Creative Cantina Podcast

How to Sync Your Business & Your Cycle to Maximize Productivity

As women, we may be in the habit of seeing our period as an unwelcome guest, but what if we’re looking at our cycle all wrong? What if you just haven’t figured out how to sync your business & your cycle to maximize productivity yet?

For example… Do you ever feel like there are just certain times of your menstrual cycle when you feel more creative or productive in your business? Or maybe you know that during your period, you can knock out bookkeeping in minutes? But if you try that same task during ovulation, you’ll lose your mind trying to sit still? You’re not alone.

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Erica, copywriter for photographers, poses next to a camera and stack of books about storytelling.

The Creative Cantina Podcast

The #1 Website Copy Mistake Every Photographer Makes

*Stares at blank about page wishing it’d write itself.* Feel familiar? Why are websites so hard? How can we actually set them up in a way that makes our dream clients want to inquire? And where are you currently blowing it? After writing 150 websites for photographers, I couldn’t think of anyone better to ask than my past client, Erica Comitalo, who also happens to be the owner of The Write Lens. Together, we unpack the #1 website copy mistake every photographer makes over and over again.

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Mom and daughter laughing on a boat together.

The Creative Cantina Podcast

How Chasing Success Almost Cost Me What Matters Most

No one starts a business to give up everything they care about. But how often do we find ourselves skipping dinners with friends, movie nights with our family, and a full night of sleep? How did we get here? And why do we all keep buying into the lie that we’ll be happy when _____?

When considering what my first episode of this podcast should be, I knew it needed to be something that got to the core of what I believe and how I coach. And while it was probably one of the toughest episodes I’ll ever record, I knew it would be worth it if just one person was impacted by my story of how chasing success almost cost me what matters most.

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Business

2022 Black Friday / Cyber Monday Deals for Creative Entrepreneurs

I ask Alexa to play “Eye of the Tiger” while I roll up my sleeves. *Record scratches.* Oh, right. We don’t have to risk being trampled to get the last discounted Dyson anymore… Those were the days though, am I right? Now, we can all just snag epic BF/CM deals for our creative businesses right […]

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Health & Wellness

How to Stay Healthy During Busy Season

A photographer recently sent me a DM on Instagram and asked if I had any tips for how to stay healthy during busy season… At first, I kind of chuckled, but then realized that I’ve learned a lot this year that I could pass along, so here goes! I like to think I’m pretty good […]

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Business

Inquiry Form Mistakes to Fix Immediately

It may seem like the most insignificant part of your entire sales process, but what if I told you that your inquiry form sets the tone for your client experience? Done right, it can help you forge connection with potential clients, warm them further by showing you care, and increase your conversions significantly. There are […]

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Business

What to Include In Your Inquiry Form to Build Connection

*Ding* You got an inquiry and after reading their response, you just have to work with this person! They’re a total ideal client! What a dream, right? What if you could get thoughtful responses that help you connect with potential clients every time? You can, but it all starts with going over what to include […]

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Business

Why Emotional Selling is Important

Want to increase your booking rate and work with dream clients? You may be missing out on one powerful part of sales! Before we dive into why emotional selling is so important to infuse into your process, let’s break down the two ways people make decisions when buying. Logic vs Emotion To be clear, people […]

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Business

Sales Mindset Myths

They say sales is just a transfer of confidence from the seller to the buyer. But what happens when the seller lacks confidence because they can’t get out of their own head? If you are someone who struggles to sell your services because it just feels wrong, I want to debunk some of the top […]

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What's Your Sales Personality?

Calling all creative service providers... Take this six question quiz to find your hidden sales strengths (& weaknesses) so you can book more dream clients & stop getting ghosted!

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