Google Analytics for Your Creative Business - Cassie Schmidt


Why You NEED Google Analytics for Your Creative Business

A strategy without data is just guessing. Guessing leads to a lot of trial and error. A lot of trial and error leads to wasted time. And correct me if I’m wrong, but extra time to waste isn’t something you have just sitting around. (Insert brief pause so you can correct me if I am […]



How to Prepare for a Brand Photoshoot


10 Best Books for Female Entrepreneurs

Social Media

3 Steps to Better IG Captions


Why You NEED to Use Pinterest for Your Biz


By now, you’ve probably realized this whole entrepreneurship thing can be a little lonely at times. The freedom to do what you love is amazing, but maybe you’re starting to feel a bit in over your head with everything else. Maybe you feel like you’re flying by the seat of your pants. And in the […]

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How to Avoid Burnout as an Entrepreneur - Cassie Schmidt


How to Avoid Burnout as a Creative Entrepreneur

We all know how it feels… exhausting, overwhelming, and void of motivation. It’s not a fun place to be, but there are ways we can avoid it.

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Health & Wellness

5 Clean Living Swaps for a Healthier Life

Before we dive in and you think I’m some sort of clean-living unicorn, you should know who I used to be. I was the girl who drank Pepsi through straws made from Twizzlers. I’m not delivering this list of clean living swaps from my high-horse. Instead, I just want to share some easy ways to […]

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Woman Studying the Bible


How to Read the Bible in a Year

Want to read through the Bible in a year, but feel completely overwhelmed at where to even start? Or maybe, if you’re like me, you’ve set this goal before and fell short? First off, congrats on even wanting to accomplish this. Seeking a deeper relationship with God is a huge deal and you should be […]

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Creating a Content Marketing Plan


Social Media Marketing for Small Business Owners

Hey, CEO! (Who are we kidding – you’re probably also the head of marketing, sales, customer service, and every other branch of your business.) Such is small business life, am I right? I get it. I’m a one woman show around here too, unless you count HoneyBook as an employee. Long story short, I know […]

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Free Instagram Tools on iPhone


Instagram Marketing Tools for Creative Entrepreneurs

Instagram taking over your business (and life)? Stop the scroll, lady. Use these tools to speed up your content creation today.

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Wisconsin Small Business Gift Guide

Shop small (and local). Check out these epic offers from small businesses in the Madison, WI area!

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Coffee & Laptop


How to Automate Your Creative Business: HoneyBook Workflows

Increase sales and decrease the time you spend working by setting up automations in your business. Wanna know how? Read on…

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What Pinterest Is Used For

Sure, you can save recipes and dream home inspiration, but did you know Pinterest is actually a hugely valuable marketing tool? And you’re probably not using it to its full potential…

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Alarm Clock on Night Stand

Time Management

How to Plan Your Week for Efficiency

Raise your hand if you’re a solo entrepreneur wearing all the hats and wondering how you’ll keep up with it all. Raises hand. Welcome, lady! You’re in the right place. I’ve been teaching entrepreneurs how to manage their time since 2012. So, I know I can teach you how to plan your week for efficiency […]

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Wanna be (pen) pals?

I hate a full inbox as much as the next gal (probably more, actually), so you should know... I only send one email each month full of tips, tricks, and my latest resources to help you grow your biz through action. Want in?