If you’re looking for a cut and dry answer, you’re in the wrong place… The internet is a wonderful tool for growing your business in so many ways, but one of the biggest threats to true entrepreneurship is overgeneralized advice. There is no one-size-fits all solution in business. So, should you put prices on your […]

Because 100 would be ridiculous — an actual subheading I considered for this post. There are so many reasons I love Tonic Site Shop as both an entrepreneur and a creative business coach, but I want to break down the five ways I truly feel they’re different than anyone else. And who knows? Maybe by […]

Have you ever written an incredible Instagram caption for your business only for it to fail harder than Jess Day as a shot girl? Because I have and I need you to know something important. It doesn’t matter how value-packed or witty your caption is. If it’s not formatted properly, no one will read past […]

We all have them… the clients we wish we could clone and work with on repeat, forever! They’re the best, sweetest, most thoughtful, and easiest to work with. Why can’t they all be like that? By this point, I’m sure you’ve got a name that’s quickly coming to mind and that’s great. I want to […]

How many years have you been in business? If you’re in the majority of my audience, it’s likely somewhere between 2 and 10 years, right? Did you know that according to Small Business Trends, 80% of businesses fail in the first 10 years? It’s easy to assume that it’s because they didn’t know what they […]

Know that saying people use (not so) jokingly about Target? It’s something like, “you don’t tell Target what you need. Target tells you what you need.” I hate that saying. What does that have to do with Black Friday photography deals? Well, end of the year business investments can be great for tax savings, but […]

Before I dive deep into my love for Primally Pure‘s sensitive skincare line, I want to be perfectly honest. For the majority of my life, the extent of my skincare routine was splashing water on my face. I have always had dry / sensitive skin, but it wasn’t until 2019 that I started having painful […]

By now, you’ve probably realized this whole entrepreneurship thing can be a little lonely at times. The freedom to do what you love is amazing, but maybe you’re starting to feel a bit in over your head with everything else. Maybe you feel like you’re flying by the seat of your pants. And in the […]

Did you know that in terms of ROI (return on investment), email marketing can yield the highest payoff? According to DMA, that return was about $40 per $1 spent in 2019. It’s a no brainer. Imagine there was a machine at your local grocery store that spit out a $10 bill for every quarter you […]