Listen on Apple | Listen on Spotify I have this new hobby as a business owner that I like to call, “falling down the comparison rabbit hole until I forget who I am and what makes me special.” Not into dark humor? Well, fine. But if watching everyone & their mother start a business like […]

As women, we may be in the habit of seeing our period as an unwelcome guest, but what if we’re looking at our cycle all wrong? What if you just haven’t figured out how to sync your business & your cycle to maximize productivity yet?

For example… Do you ever feel like there are just certain times of your menstrual cycle when you feel more creative or productive in your business? Or maybe you know that during your period, you can knock out bookkeeping in minutes? But if you try that same task during ovulation, you’ll lose your mind trying to sit still? You’re not alone.

*Stares at blank about page wishing it’d write itself.* Feel familiar? Why are websites so hard? How can we actually set them up in a way that makes our dream clients want to inquire? And where are you currently blowing it? After writing 150 websites for photographers, I couldn’t think of anyone better to ask than my past client, Erica Comitalo, who also happens to be the owner of The Write Lens. Together, we unpack the #1 website copy mistake every photographer makes over and over again.

No one starts a business to give up everything they care about. But how often do we find ourselves skipping dinners with friends, movie nights with our family, and a full night of sleep? How did we get here? And why do we all keep buying into the lie that we’ll be happy when _____?

When considering what my first episode of this podcast should be, I knew it needed to be something that got to the core of what I believe and how I coach. And while it was probably one of the toughest episodes I’ll ever record, I knew it would be worth it if just one person was impacted by my story of how chasing success almost cost me what matters most.

I ask Alexa to play “Eye of the Tiger” while I roll up my sleeves. *Record scratches.* Oh, right. We don’t have to risk being trampled to get the last discounted Dyson anymore… Those were the days though, am I right? Now, we can all just snag epic BF/CM deals for our creative businesses right […]

A photographer recently sent me a DM on Instagram and asked if I had any tips for how to stay healthy during busy season… At first, I kind of chuckled, but then realized that I’ve learned a lot this year that I could pass along, so here goes! I like to think I’m pretty good […]

It may seem like the most insignificant part of your entire sales process, but what if I told you that your inquiry form sets the tone for your client experience? Done right, it can help you forge connection with potential clients, warm them further by showing you care, and increase your conversions significantly. There are […]

*Ding* You got an inquiry and after reading their response, you just have to work with this person! They’re a total ideal client! What a dream, right? What if you could get thoughtful responses that help you connect with potential clients every time? You can, but it all starts with going over what to include […]

Want to increase your booking rate and work with dream clients? You may be missing out on one powerful part of sales! Before we dive into why emotional selling is so important to infuse into your process, let’s break down the two ways people make decisions when buying. Logic vs Emotion To be clear, people […]