What Pinterest Is Used For

September 18, 2020

Sure, you can save recipes and dream home inspiration, but did you know Pinterest is actually a hugely valuable marketing tool? And you’re probably not using it to its full potential…


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As Amy Lynn Creative, a female entrepreneur in my community put it, Pinterest is where search engine meets cork board. If you’re a woman between the ages of 18-40, you may already know what Pinterest is used for… Whether it be for a wedding, dream home, next vacation, or fall fashion, it’s where we plan and find inspiration.

But do you know what Pinterest is used for from a business standpoint? From a marketing mindset? When you’re the one creating the next viral pin everyone gets excited about? If not, this is for you!

Facts About Pinterest

Just to make sure we’re on the same page, let’s get clear on some Pinterest facts as it pertains to business…

  • Pinterest is a search engine, not a social media platform.
  • Each pin on Pinterest consists of the following: an image, a description (used to connect users with the right content), and a link it’ll take you to if you click on the image.
  • Users (AKA pinners) can save your pins for later or click on them to see your linked content immediately.
  • Pinterest engagement and usage has increased significantly in 2020.
  • Pinners admit to using the app to find items / businesses and make a purchase! Want exact stats? Visit my other blog post about why you should already be using Pinterest for your business.
  • You don’t have to have your own website to benefit from the power of Pinterest marketing.

What to Pin on Pinterest

Most entrepreneurs I talk to admit that they understand the power of Pinterest marketing and love using the app themselves, but don’t have the first clue where to start from a business perspective.

If that’s you, it’s your lucky day! I have a TON of free resources to help you get your Pinterest business account set up and optimized to attract your ideal clients and help you grow your biz!

If you already have the business account set up, let’s chat about what to Pin on Pinterest. As I stated above, there’s a common misconception that the only place you can link your pins to is your website. And while pinning to a website you own is WONDERFUL, there are plenty of other places you should include in your strategy. Let’s break them down, shall we?

On your site:

  • Blog posts.
  • Portfolio / gallery.
  • Services / investment page.

Off your site:

  • An email marketing freebie landing page.
  • Etsy shop.
  • Facebook group.
  • Facebook posts.
  • Instagram posts / profile.
  • Youtube channel.
  • Affiliate links.
    • Make sure you’re following all laws in regards to this. (Ex. Making it clear that you’ll receive commissions if they buy.)
  • LinkedIn profile / content.
  • Podcast episodes.

As you can see, there are actually MORE places to pin to off of your site than on it. And if you’re thinking, maybe I’ll just wait until I get the website going, don’t! Building your reputation for consistency and quality content on Pinterest now will help you quickly grow traffic to your website once you get it up!

Your Pin Checklist

Lastly, if you’re like me and have a deep passion for visually appealing lists, I’ve got you! I created a checklist / planning worksheet just for you so you know what to pin next time you get stuck!

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I'm Cassie, your biz bestie.

From an awkward teen with a camera in hand to a data-driven, family-first, mocktail-loving creative business coach... I've learned a lot in my 14 years of entrepreneurship & I can't wait to help you thrive!

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Joyful coach for creative entrepreneurs who want to love their business again.

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