A photographer recently sent me a DM on Instagram and asked if I had any tips for how to stay healthy during busy season… At first, I kind of chuckled, but then realized that I’ve learned a lot this year that I could pass along, so here goes! I like to think I’m pretty good […]

It may seem like the most insignificant part of your entire sales process, but what if I told you that your inquiry form sets the tone for your client experience? Done right, it can help you forge connection with potential clients, warm them further by showing you care, and increase your conversions significantly. There are […]

*Ding* You got an inquiry and after reading their response, you just have to work with this person! They’re a total ideal client! What a dream, right? What if you could get thoughtful responses that help you connect with potential clients every time? You can, but it all starts with going over what to include […]

Want to increase your booking rate and work with dream clients? You may be missing out on one powerful part of sales! Before we dive into why emotional selling is so important to infuse into your process, let’s break down the two ways people make decisions when buying. Logic vs Emotion To be clear, people […]

They say sales is just a transfer of confidence from the seller to the buyer. But what happens when the seller lacks confidence because they can’t get out of their own head? If you are someone who struggles to sell your services because it just feels wrong, I want to debunk some of the top […]

If you’re looking for a cut and dry answer, you’re in the wrong place… The internet is a wonderful tool for growing your business in so many ways, but one of the biggest threats to true entrepreneurship is overgeneralized advice. There is no one-size-fits all solution in business. So, should you put prices on your […]

Because 100 would be ridiculous — an actual subheading I considered for this post. There are so many reasons I love Tonic Site Shop as both an entrepreneur and a creative business coach, but I want to break down the five ways I truly feel they’re different than anyone else. And who knows? Maybe by […]

Have you ever written an incredible Instagram caption for your business only for it to fail harder than Jess Day as a shot girl? Because I have and I need you to know something important. It doesn’t matter how value-packed or witty your caption is. If it’s not formatted properly, no one will read past […]

We all have them… the clients we wish we could clone and work with on repeat, forever! They’re the best, sweetest, most thoughtful, and easiest to work with. Why can’t they all be like that? By this point, I’m sure you’ve got a name that’s quickly coming to mind and that’s great. I want to […]