1:1 Business Coaching

Business

Business Coaching for Creatives

By now, you’ve probably realized this whole entrepreneurship thing can be a little lonely at times. The freedom to do what you love is amazing, but maybe you’re starting to feel a bit in over your head with everything else. Maybe you feel like you’re flying by the seat of your pants. And in the […]

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Photography

How to Prepare for a Brand Photoshoot

Business

10 Best Books for Female Entrepreneurs

Social Media

3 Steps to Better IG Captions

Pinterest

Why You NEED to Use Pinterest for Your Biz

Business

By now, you’ve probably realized this whole entrepreneurship thing can be a little lonely at times. The freedom to do what you love is amazing, but maybe you’re starting to feel a bit in over your head with everything else. Maybe you feel like you’re flying by the seat of your pants. And in the […]

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woman typing at her computer

Business

How to Create an Email List for Your Business

Did you know that in terms of ROI (return on investment), email marketing can yield the highest payoff? According to DMA, that return was about $40 per $1 spent in 2019. It’s a no brainer. Imagine there was a machine at your local grocery store that spit out a $10 bill for every quarter you […]

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Strategic Site Copy | Cassie Schmidt

Business

(Strategic) Site Copy That Converts

Website copywriting is not for the faint of heart. There’s a lot of pieces and factors to consider. For example, how do you write content that doesn’t sound like it was drafted by a stale saltine (boring)? Or like we’ll discuss today, how do you write strategic site copy that converts so you can book […]

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how birth control hurt my business

Health & Wellness

How Birth Control Hurt My Business

Insert disclaimer here. I am not a doctor. This is not medical advice. I’m not making any proven claims. This is my story that I’m just sharing anecdotally. If you are considering making any medical decisions, seek the counsel of your physician. Thanks for coming to my legal Ted Talk. Okay, so “this is a […]

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How to Infuse Your Site Copy with Personality | The Write Lens

Business

(Personality-Packed) Site Copy That Converts

This post was brought to you by my dear past client (and massively talented copywriter for photographers), Miss Erica of The Write Lens. She’s going to break down (in a very entertaining fashion) how to write personality-packed site copy that converts! Trust her – she’s written a website or two! 😉 For online businesses, your […]

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Girl on Pinterest at Computer

Pinterest

Top Pinterest Marketing Strategy Mistakes

Using Pinterest as part of your small business marketing strategy can be hugely beneficial (without taking up a ton of your time). That said, there are quite a few mistakes I see entrepreneurs consistently making that make me cringe. And not out of a place of judgement, but rather a “been there, done that, don’t […]

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google-my-business-benefits

Business

Google My Business 101

Maybe you’re sick of pouring your blood, sweat, and tears into social posts every week. Or maybe you’re just hoping to harness the power of SEO so you can work smarter, not harder. Either way, you’re here because you’ve heard about Google My Business and you want to know what all the buzz is about, […]

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Pinterest Boosts Google Rankings

Pinterest

How Pinterest Helps SEO

Pinterest is my jam, so I’m excited to dive into this topic for you, but you might be wondering… What is Pinterest SEO? Does Pinterest help with SEO? Is Pinterest good for SEO? Wait, what is SEO again? Pump the brakes, sister. I’m going to walk you through all of those questions (and how Pinterest […]

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how to get traffic for photography website - Cassie Schmidt

Business

How to Get Traffic to Your Photography Website

Few things are more disappointing than pouring your heart into something no one sees. My first website was a wedding, wine, and business blog… I clearly hadn’t nailed down my niche yet – don’t judge me! For the first few months, I had precisely two readers: my mom & my aunt. Unlike my blog, your […]

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Blogging for Business Keyboard & Planner - Cassie Schmidt

Business

Blogging for Your Creative Business

Contrary to popular belief, blogging isn’t dead. Anyone who knows SEO knows how valuable blogging for your business can be! Personally, I love writing, but I don’t enjoy wasting time, so I need my content to be purposeful. If you’re a new kid on the blogging block or your current posts aren’t gaining you any […]

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