How many years have you been in business? If you’re in the majority of my audience, it’s likely somewhere between 2 and 10 years, right? Did you know that according to Small Business Trends, 80% of businesses fail in the first 10 years? It’s easy to assume that it’s because they didn’t know what they […]

Know that saying people use (not so) jokingly about Target? It’s something like, “you don’t tell Target what you need. Target tells you what you need.” I hate that saying. What does that have to do with Black Friday photography deals? Well, end of the year business investments can be great for tax savings, but […]

Before I dive deep into my love for Primally Pure‘s sensitive skincare line, I want to be perfectly honest. For the majority of my life, the extent of my skincare routine was splashing water on my face. I have always had dry / sensitive skin, but it wasn’t until 2019 that I started having painful […]

By now, you’ve probably realized this whole entrepreneurship thing can be a little lonely at times. The freedom to do what you love is amazing, but maybe you’re starting to feel a bit in over your head with everything else. Maybe you feel like you’re flying by the seat of your pants. And in the […]

Did you know that in terms of ROI (return on investment), email marketing can yield the highest payoff? According to DMA, that return was about $40 per $1 spent in 2019. It’s a no brainer. Imagine there was a machine at your local grocery store that spit out a $10 bill for every quarter you […]

Website copywriting is not for the faint of heart. There’s a lot of pieces and factors to consider. For example, how do you write content that doesn’t sound like it was drafted by a stale saltine (boring)? Or like we’ll discuss today, how do you write strategic site copy that converts so you can book […]

Insert disclaimer here. I am not a doctor. This is not medical advice. I’m not making any proven claims. This is my story that I’m just sharing anecdotally. If you are considering making any medical decisions, seek the counsel of your physician. Thanks for coming to my legal Ted Talk. Okay, so “this is a […]

This post was brought to you by my dear past client (and massively talented copywriter for photographers), Miss Erica of The Write Lens. She’s going to break down (in a very entertaining fashion) how to write personality-packed site copy that converts! Trust her – she’s written a website or two! 😉 For online businesses, your […]

Using Pinterest as part of your small business marketing strategy can be hugely beneficial (without taking up a ton of your time). That said, there are quite a few mistakes I see entrepreneurs consistently making that make me cringe. And not out of a place of judgement, but rather a “been there, done that, don’t […]