As a solo-entrepreneur, it can be hard to keep up with all of the different hats you have to wear in your business. One day you’re an accountant, the next you’re a copywriter. It seems like there’s no time left at the end of the day to actually work with your clients. Am I right? […]

I’m so happy to be a guest writer on Cassie’s blog today! Before we get into our topic about branding for creatives and setting yourself apart in a saturated market, I thought I’d share a little bit about me… I’m a graphic designer in Madison, Wisconsin. I started my business to help entrepreneurs grow through […]

“Work from home. It’ll be fun,” they said. “You won’t have to wait in traffic or get dressed,” they said. SPOILER ALERT: It’s not all rainbows and butterflies. Making your own schedule as an entrepreneur can be tough, but I’m sure you’ve discovered that by now, right? Otherwise you wouldn’t be here. Well, let’s get […]

Alright, first thing is first. If you’re just getting started, there is NO need to invest in the best camera on the market. Learn, make sure you love it, and then upgrade. It took me almost a decade to upgrade from my first camera. When you outgrow it, you’ll know. That said, a few of […]

*Gulp.* Knees are weak, arms are heavy, brand photos in your schedule, pouring wine in your Yeti. You’re suddenly wondering what you signed yourself up for. You have no idea what to do with your hands let alone how to prepare for a brand photoshoot. Girrrrrrrl, I got you! As the queen of awkward in […]

When it comes to planning your dream house or wedding, you’re a Pinterest pro. Using it as a part of your online marketing strategy… not so much! Want to know a secret though? It’s actually not that hard. Let’s start with how to create a Pinterest business account and take it one step at a […]

Hardworking, hustle-mode boss babe… I see you over there busting your butt and trying to get more clients for your business. You’re tired and the thought of managing yet another platform has your eyes welling up with tears of overwhelm. Sound about right? What if I told you this platform wouldn’t take up more than […]

I recently conducted a poll on my Instagram stories asking people if they use Pinterest for business. My mind was blown when 78% responded “minimally or not at all.” It was that moment that I knew I had to stage a Pintervention! If you’ve been on the fence about using Pinterest as a marketing strategy […]

As Warren Buffet says, “the best investment you can make is an investment in yourself… The more you learn, the more you’ll earn.” But you don’t need a lecture from me, do you? You’re here to find the best books for female entrepreneurs because you want to better yourself. You’re an ambitious lady and you […]

You guys know I often speak about pricing profitably for your business; however, I also think we need to discuss PERSONAL finance for entrepreneurs. There are ways it should and shouldn’t impact business decisions. I asked my friend / past mentee, Matt, who is a Certified Financial Planner (CFP) at Guiding Wealth, to help me […]