The Creative Cantina Podcast

4 Ways You’re Secretly Wasting Time in Your Business (& What to Do About It)

October 3, 2023

Do you ever feel like you’re working too much and still not getting the results you want? Or maybe you’re just looking for a smarter way to run your business? I get it. And guess what? You’re not alone. In this podcast episode, I’m revealing 4 ways you’re secretly wasting time in your business (& […]

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Do you ever feel like you’re working too much and still not getting the results you want? Or maybe you’re just looking for a smarter way to run your business? I get it. And guess what? You’re not alone. In this podcast episode, I’m revealing 4 ways you’re secretly wasting time in your business (& what to do about it). I’ll share the time sucks here, but if you want to learn what to do about each of them, tune in wherever you listen to podcasts!

Writing Every Email from Scratch

Let’s be real… rewriting every single client email from scratch is unnecessary & a HUGE waste of your time. You may feel like it’s no big deal because each one only takes a little bit of time, but if I learned anything from compound interest, it’s that small pieces added up become big over time.

(In fact, the exact stat that exemplifies this is from Atomic Habits… “if you can get 1% better every day for a year, you’ll end up 37 times better by the end of one year.”) Stop wasting little bits of time re-typing, thinking, & overthinking what to say and listen in to learn what to do instead.

Delayed Responses to Potential Clients

Speed matters, especially in business. If you’re not getting back to clients within a business day, you’re losing business. HoneyBook did a study that proved that leads usually go with the business that gets back to them first. In the age of Amazon Prime & instant gratification, we expect speed. And to quote Ricky Bobby (ironic because I don’t even like that movie), “if you’re not first, you’re last.”

I’m telling you exactly how to respond quicker – even on the days when you’re swamped & can’t put together a coherent sentence!

Forgetting to Follow Up

I’m sharing a shocking stat about follow up and its impact on booking a client in this episode, but long story short… If you’re not following up, you’re missing out. Whether it’s that you’re forgetting to follow up or you’re just afraid to seem pushy, I’ve got some tips for you along with my favorite tools that help keep me organized to increase my sales.

Reinventing the Client Experience Wheel

Creating a unique client experience is cool, but reinventing it for every client? Not so much. I’m not talking about personalization. I’m talking about not having a set process you can repeat. It may not seem like a big deal and maybe you’re okay with wasting a little bit of time, but I want you to think about this too…

If a client is referred by their friend, are you confident they’ll receive the same level of care or detail? Or do you change it up so often, they might leave disappointed thinking they’d get one thing and getting something completely different? In this world of AI and an overproduction of content, referrals, word of mouth, & networking are going to be vital in terms of finding people we trust.

Don’t shoot yourself in the foot by delivering an experience that was less than what your client expected after talking to their friend.

Ready to Stop Wasting Your Time?

Now that you know the ways you’re secretly wasting time in your business, listen in to find out what you can do about each of them. I’ve been helping creative entrepreneurs regain time freedom for years now. It all starts with looking at repeated actions we take in our businesses and brainstorming how to make it more efficient. I’ve done all the brainstorming for you… just hit play! Looking for the quiz link or systems course I mentioned? Here they are – cheers!

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From an awkward teen with a camera in hand to a data-driven, family-first, mocktail-loving creative business coach... I've learned a lot in my 14 years of entrepreneurship & I can't wait to help you thrive!

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