You’ve seen it. Maybe you’ve done it. That little “boost post” button seems so tempting – especially when you put so much effort into a post for your business only for it to flop. Within minutes, your reach increases and you get a dopamine hit. But is it really worth it? Are you actually getting enough of an ROI to justify the expense? Jenny of Ads Uncorked weighs in… Spoiler alert: she’s going to tell you to stop boosting Instagram posts & do something a little different instead.
Boosting Posts vs Running Ads
First and foremost, Jenny walks us through the difference between boosting posts and running ads. Though the latter may seem like just a more complicated version of the former, there’s a reason they take a few more minutes to set up… running ads allows you to tell Meta exactly what you want from them.
Boosting posts just tells them you want more clicks. And while there is precisely one type of business owner Jenny says could justify boosting, the rest of us are just throwing our money away for what is the equivalent of vanity metrics.
Meta Is Smart
They have so many data points on each user that allows them to tell whether or not someone is likely to take a certain action. So beyond just getting clicks, running ads allows you to target specific conversions you’re looking for in your business.
Jenny walks us through why we wouldn’t just want 3,000 new visitors to our website without context & how if set up properly, ads can help us actually get tangible results.
A Low Cost Option to Get Started
To finish this short episode, Jenny gives us some quick advice about the most cost effective ads to run. She also offers us a free tutorial on how to navigate Ads Manager in just five minutes. Because of Jenny’s background in teaching, she makes what would normally be an intimidating subject super approachable.