That creative business you envisioned when you first started? The one with dream clients and time freedom? It is possible.
That creative business you envisioned when you first started? The one with dream clients and time freedom?
It is possible.
If you're running a creative, service-based business with a thrown-together, kind of chaotic client experience (or worse yet, without any experience at all), stick with me!
Because we’re about to strategize and organize your client experience workflow to make the backend of your business so. much. easier.
Think back to when you first started your creative, service-based business.
I’ve seen it a hundred times. Business owners, especially solopreneurs (you know, the ones wearing 100 hats) with the exact same struggles.
And if any of those sound familiar, good news. You’re in the right place.
I’m guessing it wasn’t so your business could take over your whole life (instead of giving you more freedom and flexibility).
I’m guessing it wasn’t so you could feel like you’re always two steps behind in your business.
And I’m damn sure it wasn’t so you could take up permanent residence on the hustle hamster wheel, while questioning yourself everyday with:
*Cue the thought spirals*
- “Why does it always feel like I’m treading water?””
- “Why does it seem like everyone BUT me can book their dream clients? What am I doing wrong?”
- “When am I going to get to spend more time with my family?”
The problem with staying on this unproductive hamster wheel from hell is that it’s not sustainable.
And by hamster wheel, I’m talking about the everyday mundane tasks, like re-typing out a brand new “Hi, thanks for inquiring!” email to every new lead you get.
Or trying to remember which step of the process comes next for your client.
How about the one that wakes you up from a dead sleep because you forgot to send a proposal, a questionnaire, or a simple response to a client - and you’re afraid you’ve left them hanging.
Considering we’re not hamsters, how about we set the whole damn wheel on fire.
And then, you know, replace it with something much more productive.
But let's be real - your business won't change unless you make it change.
I'm ready. Let's do this!
Here’s the good news:
You don’t have to keep writing down lists of ideas of what to do for your business - and then feel paralyzed on where to start or what to prioritize.
I’ll give you the proven framework you need to build a reliable, organized, and strategic client experience. One that:
- walks you through how to sell without being salesy (and still increase your booking rate by up to 60%)
- gives you the strategy behind writing emails that sound like you and that get those dream clients to say, “Where do we sign?!”
- teaches you the art of upselling and following up in a way that serves your clients (so you can stop leaving money on the table)
- makes running your business so much easier, so you can finally have time for the people (and things) you love most
Maybe you did a quick Google or Pinterest search and found some madlib-style, email templates that promised to bring in conversions.
Filled with hopeful optimism at your newfound business treasure, you spent hours updating them for your biz, used ‘em on your newest, dreamiest inquiries, and…
Look - I’m not here to pitch you generic email templates.
*shivers thinking about what a disservice that’d be*
*crickets*
Oh no, here comes the self doubt and panic again…
“If they worked for other people, what am I doing wrong!?”
That’s why what I teach isn’t just a bunch of
“one-size-fits-all” email templates.
(Because “one-size-fits-all” only worked in The Sisterhood of the Traveling Pants.)
Lemme give it to ya straight - 99% of email templates fall into 1 of 2 categories:
1) They’re essentially a copy and paste format of what worked for the person who sells them… the problem? You’re not them. You have your unique personality, ideal client, and season of business.
2) To make them more “usable” for everyone, they have to be stripped of any personality.
So with those templates, you’re buying the bare bones, trusting they’ll work. What you don’t realize is that your first impression in your dream client’s inbox:
A) Blends in with everyone else’s response or…
B) Falls short of your competitors’ well-crafted responses.
Either way, that first impression has you saying things that don’t really sound like you. And you don’t even know why you’re saying them in the first place.
Systems That Sell
Have a mapped out, step-by-step workflow of how to guide your clients through each phase of your service – from the moment they inquire until they leave that glowing 5-star review.
Ditch the stress of “what do I do next?” or “what do I say next?” to your clients. You’ll already have emails (that sound like you) that you can CMD C + CMD V for each client. Can you say consistent experience?!
Get the confidence boost you’re looking for in your business. You know, the one where you increase your booking rate by up to 60% (yes, that really did happen!).
Let's talk about the approach that does work...
Systems That Sell is a course designed to teach you the strategy behind creating a streamlined, customized system for your clients that you can copy and paste anytime you get a new inquiry.
And in as little as a single afternoon, you can:
Systems That Sell
From optimizing the contact form on your website to figuring out how to land those raving reviews and referrals to help you snag more dream clients, you’ll have your entire client experience laid out in as little as a single afternoon.
an inside look at
LET'S BREAK it DOWN
Here's What You'll Learn
Module one
Laying the Foundations
- What systems are and why they’re not anywhere near as intimidating as they sound
- How to look through your client feedback to nail down: your secret sauce, why your people love working with you, and how to make that work in your client experience.
Module two
Before the Inquiry
- asks qualifying questions so you know whether this is a dream client the moment they land in your inbox
- builds connections and relationships immediately so those dream clients are pumped to hear from you
- doesn’t intimidate potential clients from reaching out in the first place
module three
Your Inquiry Through Client Booking Workflow
And that means you’ll …
- Learn how to write an initial inquiry response that your dream client could never ghost
- Finally figure out if a consultation call is the right move for your business
- Oh, and figure out how to have a consult call that boosts your booking rate (no “selling anxiety” necessary)
- Get the inside scoop on why you should be following up with your clients (and how to do it in a way that doesn’t feel pushy)
Module four
Your Custom Client Experience
- Find out why a customized client experience is the key to incredible client reviews
- Learn how to map out that coveted luxury client experience
- Get tips on what to do to make sure your clients never feel buyer’s remorse… even for a second!
- Swipe the guide on how to write your mid-project emails so you can feel 100% confident in your services
- Unpack the art of the upsell in a way that best serves your clients (and why you shouldn’t feel guilty for upselling with this method)
- Find out how to delight your clients with gifts or moments of surprise that leave them feeling super cared for
- Lots of people say they’ll leave reviews, but then don’t. Get the exact process to end your project with reviews that make your heart swell (and that are a game changer for bringing in new dream clients)!
module five
The Wrap Up
By the end of Module 5, that’s exactly what you’ll be doing. Because you’ll have an entire custom-crafted client workflow that’s ready to CMD C + CMD V, the moment someone lands in your inbox.
- Discover whether a CRM is right for your business
- Get better insight on which CRM to use for your business
- Learn how to rinse and repeat this client experience strategy for your other services
(Approximate watch time: 10 minutes)
(Approximate watch time: 50 minutes)
(Approximate watch time: 25 minutes)
(Approximate watch time: 3.5 minutes)
*in my best Billy Mays infomercial voice*
And THAT'S NOT ALL! You'll also get...
Your client experience should be customized to your business! But that doesn’t mean you can’t draw inspiration from completed workflow examples. You’ll get your hands on 4 start-to-finish client experiences for wedding photographers, portrait photographers, copywriters, and interior designers.
4 completed client workflow outlines
Lemme be super clear for a sec.
These are not templates – and that’s intentional (see above on this page). So often it hurts, I see creatives use email templates for their workflow that don’t fit their personality…at all!!
So instead, as you watch the video lessons, I’ll share email blueprints that are broken down by the strategy used so you know exactly how to write ones that sound. like. you.
17 email blueprints, broken down so you know how they work
Swipe this intentional client experience guide and pop all of your services info right into it with (literally) a couple of clicks. Then attach that bad boy to your brand new initial response email. And be prepared to do a lot more “I just booked another client” happy dances because of it!
1 strategic canva design to showcase your services
This course works.
But don't just take my word for it.
“Systems That Sell is an amazing resource for any service-based business. The course is easy to follow, and gives you simple, actionable steps you can get done quickly. You walk away with ready-to-go client communication for any inquiry that comes your way.
The templates I was able to create with the course are saving me time and allow me to be consistent with responding to clients.”
- Ashley M.
“Honestly, I don’t know why I put it off so long. Once I sat my booty down and just focused on the course for a few hours, it was so easy. The course is just the right amount of prescriptive so you’re never at a loss with what to do next, but you don’t feel limited by its focus.”
- Andrea W.
“I can 100% tell by the small implementations of templates and a better workflow that I am not nearly as stressed as I used to be. Having better systems in place also helps me not to forget things I need to do ahead of time!”
- Sarah K.
“I’m able to serve so many more clients and do it well. We went from working with 12 clients at a time (and super stressed out) to working with 60, which is still busy, but so doable with the email templates and process. Every client gets a consistent, great experience.”
- Alyssa & Ryan K.
I firmly believe you can't grow a business you love around a lifestyle you hate.
- you’re spending every waking hour on your business (even nights and weekends), instead of creating memories with the people you love…
- if one more thing is added to your business plate, then that pretty plate is gonna crack right in half…
- your whole client process is a mess, and some clients might get the luxury treatment while others accidentally get something… not quite as incredible. (Sound familiar? Don’t stress or panic! This happens to the best of us at one point or another!)
- you’re taking too long to reply to new inquiries because you don’t know what to say, and you don’t want to mess up your shot. But the catch-22 is that taking too long to reply is messing up your shot!
Then you’re
- feeling more organized with a streamlined client process,
- taking the guesswork out of what you should say to your clients,
- skipping the stress of having to rethink and retype everything with each new client that lands in your inbox,
- getting your time back - so you can ditch the unsustainable habits for a lifestyle you love (like spending the weekend with your family or saying “let’s grab tacos!” to your friend at 2pm on a Wednesday).
Because this is the key to...
I'm ready to ditch the burnout! Count me in...
my name is Cassie Schmidt
So why'd I create Systems That Sell anyway? Allow me to (re)introduce myself!
Let’s go back to 2015 for a minute, shall we?
*casually pulls out infinity scarf*
I’d already been a business owner for 6 years. As a chronic overachiever, I felt like I WAS what I achieved. That’s where I believed my value came from.
Because of my arbitrary definition of value and success, I let myself get pulled away from the things in life that should have mattered more: family dinners, hanging out with friends at bonfires, or simply making memories with loved ones.
I always figured, “I’d catch the next one!” because achieving my (back then) definition of success as a business owner felt more urgent.
But my mom was suddenly diagnosed with Guillain-Barré Syndrome in 2015. A disease that almost took her life. By then, I had followed work to another state — thousands of miles away.
When I realized how serious it was, I felt helpless and consumed by regret. I took her being alive for granted. I always assumed we'd have a tomorrow.
It was like all of my true priorities snapped into focus. I was (and am!) so grateful God decided it wasn’t her time to go. And I swore from that day on, no matter what business I had, my loved ones came first.
So I pivoted. I knew other creatives were facing similar situations, and in true Enneagram 2 fashion, I wanted to use my gifts and experience to help them.
*Cue me building resources that are proven to work for creative, service-based businesses.*
But I know that creative, service-based businesses will get so much value out of creating efficient systems that are proven to increase booking rates by up to 60% – even if 1:1 coaching isn’t a good fit right now.
So rather than spending $1800,
You can grab everything you need to build your systems that sell –
My 1:1 clients spend a month of sessions with me and around $1800 to build their client process.
for just $397.
real talk?
Again, this includes the 5 modules, 18 video lessons, 4 completed workflow examples, 17 email blueprints, and the strategic Canva-designed experience and pricing guide.
And maybe the best part? It won’t take you a month of coaching to do it.
You can have your entire client experience workflow completed in
as little as a single afternoon.
Systems That Sell
Strategize and organize the backend of your business so you can run it - instead of letting it run you.
This course teaches you how to create a customized client experience through video trainings and proven-to-work email outlines.
Get a streamlined client workflow that you can copy and paste over and over (say “goodbye” to the mental stress of figuring out what to say and how to book your dream clients).
- 5 modules with 18 bingeable video lessons that teach you the strategy behind an incredible client experience
- 4 completed client workflow examples for wedding photographers, portrait photographers, copywriters, and interior designers
- 17 email blueprints broken down so you can see why they work to book dream clients
- BONUS! 1 strategically designed Canva experiences guide to showcase your services to new inquiries
Here's what's inside:
My 1:1 coaching clients pay $1800 for this.
But you can learn how to do it in a single afternoon for $397!
And because I still don't believe one-size-fits-all, you'll have your choice of payment plan:
Take it from one of my past clients who booked $30k in a week:
“I’m so excited I’m finally booking and being assured I’m worth my pricing. My dream client finally found me, were ready to pay, and loved me for me!”
- Perry Ann H.
And 35+ other creatives used this exact framework and have seen incredible results:
“Whether you’re a biz baby like me or someone who just skipped some of the groundwork when you started your business, this course is a must.
The entire course can be completed in just a few hours, and you’re left with actionable strategies and powerful examples to implement in your business.”
- Andrea W.
“I wish a course like this had existed when I first started my business. It would have saved me so much time - not to mention money that I spent on templates that I pieced together.
The course is easy to understand and is broken into digestible chunks so you never feel overwhelmed by the process. This course helps you build a strong foundation in your sales process.”
- Renee W.
*after increasing her booking rate by 67%*
"I'm [now] making more than my goal and best of all, I have ideal clients I love serving!"
- Grace W.
“[B]efore, I tried creating email templates with other programs and ended up with a pile of documents that were ultimately useless. [N]ow, it feels wonderful knowing that I have something to pull for each and every step of the booking process, from inquiry to confirmation, and all the follow-ups in between.
Not only will it be a time-saver, but it will also allow me to be consistent and prompt with all of my client communication.”
- Ashley M.
“It’s made me feel so much more confident in my business. I feel legitimized because of the systems I’ve created. I think this is going to help me maximize my time so that I can work as much (or as little) as I want while still supporting myself!”
Questions? I've got answers!
Is this a CRM-specific course?
Nope! While I do recommend and talk (briefly) about CRMs in the course, this is not a CRM “how-to” guide. I won’t be teaching automations or how to set up your CRM software.
(I'm a pro at client experience - I wouldn't leave you hanging.)
Do I need to have a CRM to get value out of this course?
Also no! I do encourage using a CRM because it’ll make things that much more efficient for you and your client. But even if you keep your entire client experience and workflow in a single Google Doc, you’ll still get a crazy amount of value out of this course.
How long will this take me to do?
This is kind of hard to answer because it does depend on you completing actionable steps. But what I can tell you is that the “watching time” for the entire course comes out to about 1 hour and 38 minutes.
That’s it.
I’m not kidding when I say you can have the whole course completed in a single afternoon. Gimme 5 solid hours of focus, and you’ll have your entire client workflow mapped out and ready to go. And the next time a dream client lands in your inbox, you’ll know exactly what to do to get them booked & serve them well.
How do I know if this is right for me?
Ultimately, you’re the one who needs to decide if this is right for you. But if you’re on the fence, then you might want to start with my Sales Tracker. With it, you can track your booking rate and find any issues in your sales process that need to be fixed.
What if I need additional support after going through the course?
- Book a full strategy session with me where we review it together
- Book a mini review, where I’ll audit your workflow within Google docs and comment on any areas that need extra attention
Who is the course made for?
Okay, yes. I specifically call out wedding photographers, portrait photographers, copywriters, and interior designers. But if you are any kind of creative, service-based business, you will get value out of this course.
While there may not be any specific workflows I use as examples for your creative industry, all of the examples can be adapted for any service-based creative business owner (looking at you, graphic designers, web designers, stationers, and artists).
How is this different from other industry templates?
- They don’t teach you how or why you need the templates or workflows in the first place
- They don’t sound like you, which confuses your potential clients. (You know - because they see one person on Instagram and your site… and then they get someone completely different when they inquire.)
This is a smidge different. (Okay…like, a lot different.)
In this course, you’ll learn the different parts of a client experience and about the emails (& files) that go along with them. You’ll learn how to put together a totally customized workflow from start to finish. And you’ll learn how to do it so that it sounds like you, instead of like those gurus (and anyone else who uses their very generic templates).
Questions?
I've got answers!
If you feel like you’re stuck in your business because…
- you’re not booking your dream clients when they land in your inbox
- you feel like you’re constantly spending all your time on your business, instead of living with that coveted work-life balance everyone keeps talking about
- you feel like your business is running you - instead of the other way around…
My lanta! You made it all the way down here?
You're like me. I once spent 8 hours researching coffee makers.
Systems That Sell
Strategize and organize the backend of your business so you can run it - instead of letting it run you.
This course teaches you how to create a customized client experience through video trainings and proven-to-work email outlines.
Get a streamlined client workflow that you can copy and paste over and over (say “goodbye” to the mental stress of figuring out what to say and how to book your dream clients).
- 5 modules with 18 bingeable video lessons that teach you the strategy behind an incredible client experience
- 4 completed client workflow examples for wedding photographers, portrait photographers, copywriters, and interior designers
- 17 email blueprints broken down so you can see why they work to book dream clients
- BONUS! 1 strategically designed Canva experiences guide to showcase your services to new inquiries
Here's what's inside:
My 1:1 coaching clients pay $1800 for this.
But you can learn how to do it in a single afternoon for $397!
And because I still don't believe one-size-fits-all, you'll have your choice of payment plan: