Ever feel like the experience you deliver to your clients is a little… lackluster? Never fear – O&B are here! This husband and wife photography team has a people-first approach to business that is not only so genuine to them, but also leads to them having to turn away potential clients because they simply cannot keep up with the demand! Let’s dive into their big secret to making clients feel like VIPs…

Their Business Roots

Olivia shares a story about one small loving gesture her dad performed each day for her mom. It was the start of it all for Liv, the basis of how she approached love, relationships, and ultimately serving her clients.

For years, she’s been serving kind-hearted, authentic couples alongside her sweet husband, Bryan. They have two pups and this special way of making every human in their presence feel valued. It’s no surprise they have to put disclaimers on their contact page turning potential clients away because they’re booked out over a year in advance!

Starting with Connection

On their website and social media, you can see so much of who they are before clients even inquire, which Olivia credits much of their success to. When people come in really knowing who they’re getting, they are able to attract the right type of client!

She and Bryan share tips on how they create connection on their website and throughout the inquiry process to really get to know the people they may serve for the next 4 to 14 months. Their approach to the first consult call is so genuine and allows potential clients to really open up in a way that allows O&B to serve them best.

How Getting to Know Clients Pays Off

When you really know someone, you can simply cater to them more personally. It’s like the difference in buying a Christmas gift for someone you just started dating vs your spouse of 10 years… one is significantly easier than the other.

Olivia and Bryan talk about how really listening to their clients has helped them capture those once in a lifetime moments their couples would never be able to get back… paying extra attention to the relationships on the wedding day that some would overlook. They make it clear that they are more than just a vendor and that the most important thing to them is serving people well.

Setting Good Expectations

One of the most important parts of crafting a great client experience is setting expectations, which is something I talk about in my client experience course, Systems That Sell. Olivia and Bryan share how they keep their communication crystal clear. Many business owners fear this method because they don’t want to come across as transactional, but O&B swear by it and say it actually gives more space for questions and mutual respect.

Protecting Yourself from Burnout

When you pour yourself into your clients as much as these two do, it can be easy to feel burnt out. This is where boundaries are super important. And I’m not just talking the kind where you don’t reply to their email at midnight. I’m talking about what Olivia refers to as “being a cushion, not a sponge.” Tune in to hear what she means & why it was a game changer for her in business & life.

She and Bryan also share their top tips for business that both get back to the heart of protecting your mental health. Hint: You’re not for everyone & that’s okay.

The Secret to Making Clients Feel Like VIPs

As I said, if you want to learn how to create an exceptional client experience & actually fill your calendar with incredible dream clients, you don’t want to miss this interview. These award winning photographers have so much wisdom to share & I can’t wait for you to learn from them!