“Social media is like renting. Start an email list you actually own.” “Email marketing can earn you $40 for ever $1 spent.” We’ve heard it all before. We know how valuable email marketing can be, so we add it to our to do list, hoping to get to it one day…
Or maybe we create some sort of freebie and our email subscriber number starts to grow, but about as slowly as a turtle stampeding through peanut butter. We know people like our opt-in, but with social media making it harder to reach new audiences, we’re stuck… what do we do?
That’s where Jenny Parulski of Ads Uncorked comes in. As an expert who helped her creative business clients earn $7 million with Facebook ads last year alone, she’s got a lot of wisdom to share. She’s here to teach you how to grow your email list using Instagram and Facebook ads.
In this episode, she takes the intimidating topic of ads and makes it easy to understand (likely thanks to her teaching background). Specifically, she teaches us:
- how to know if (& when) it makes sense to run ads to your opt-in
- how to brainstorm freebies your audience actually wants
- what the advantages are of growing your email list with ads vs organically
- what you should know when it comes to budgeting for ads
- how to create ads people actually want to click
- what metrics to monitor to make sure your email list growth ads are actually working
- how to get started if you’re new to Facebook Ads Manager
Resources to help you grow your email list with Facebook ads:
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