The Creative Cantina Podcast

3 Common Sales Mistakes That *Might* Be Losing You Clients

March 19, 2024

If you’re a creative service provider like a photographer or designer, you know that getting rejected by a potential client often feels very personal. You immediately start wondering what you did wrong – especially if you really connected with them in a consult call or via email! But what if I told you that it’s not you? It’s your […]

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If you’re a creative service provider like a photographer or designer, you know that getting rejected by a potential client often feels very personal. You immediately start wondering what you did wrong – especially if you really connected with them in a consult call or via email!

But what if I told you that it’s not you? It’s your systems. When is the last time you reviewed the process you put potential clients through from start to finish? And actually put yourself in their shoes as if you know nothing about your business?

My guess, based on experience, is that it’s been a minute. Maybe you’ve Frankenstein-ed your current process using templates from multiple sources and reviewed one or two emails over the years, but start to finish? You probably haven’t looked at that since you first started.

(Imagine if the same was true about your craft. You’ve grown and your business needs to reflect that.)

After working with dozens of creatives on their sales process over the years, I’ve discovered three common sales mistakes that are causing you to lose out on dream clients…

Bad news? You probably don’t even realize you’re doing it, but you’re making it really hard for people to work with you.

Good news? Once you’re aware of it, it’s stupidly easy to fix. Seriously. Mistake number is fixable in less than 1 minute and will make a HUGE impact on your conversions.

Tune in to hear all three and then check out the resources below:

You work really hard for your leads. Don’t waste them by continuing to put them through a system (full of these avoidable, yet common sales mistakes) that isn’t working!

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From an awkward teen with a camera in hand to a data-driven, family-first, mocktail-loving creative business coach... I've learned a lot in my 14 years of entrepreneurship & I can't wait to help you thrive!

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Cassie Schmidt

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