As marketing continues to become increasingly personalized, quizzes (no surprise) are a favorite form of shareable content. From a consumer standpoint, they’re informative and at the very least, entertaining… (Who doesn’t want to know which Gilmore Girls character is their spirit animal?) But from a business standpoint, quiz marketing may just be the very key you need to unlock your next level of growth.
Josh Haynam is the co-founder of Interact – a quiz building software helping creative entrepreneurs grow their businesses daily. We know quizzes can be hugely helpful for growing email lists, but Josh also shares a way for them to become your best new employee – saving you time and serving your potential clients well.
In this episode, he shares:
- how a quiz can fit into your marketing strategy
- how other creatives’ businesses have flourished through quiz building
- why quizzes could be considered the MVP of opt-ins
- how quizzes can help website visitors find the right service / increase conversions
- how to create a quiz that resonates with your ideal client
- tips for building a quiz within just a few minutes using their new AI tool
Some of the links mentioned:
In a digital age where engagement is key, quiz marketing is a powerful tool for creative entrepreneurs to connect with their audience, grow their businesses, and foster meaningful relationships. Tune in to this insightful conversation with Josh Haynam to learn how you can elevate your marketing strategy through quizzes.
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