Consider this your approachable step-by-step guide to Pinterest SEO.
You want more clients, but don't have time to waste on another platform that delivers mediocre results. You know Pinterest has worked for others, but have no clue what it should look like for a business like yours!
scroll on if you're into it.
Do you ever get sick of feeling like you have to spend hours on social media to grow your business? Wish you could just have a steady flow of ideal clients visiting your site & clicking "inquire" while you sleep (or binge-watch Grey's Anatomy, if we're being honest)?
The only thing standing between you & that sweet dream is understanding how to use Pinterest strategically! I know because I was in your shoes. I discovered the power of Pinterest marketing by accident (more on that later) & am committed to share what I know!
Ready for your life to change?
You're probably feeling something like this...
You're probably feeling something like this...
(i may or may not know from firsthand experience.)
A little defeated. It's like the algorithm is out to get you and all the effort you're putting into social media seems like a waste.
Frustrated that all your blog posts, Etsy shop listings, emails, and freebies are only loved on my your mom and best friend.
Exhausted from constantly running on the hamster wheel that is failing to churn out your dream clients (or any clients, for that matter).
"Implementing Cassie's tips & strategies has increased my Pinterest monthly viewers (from 0-12k) & has RADICALLY increased my website traffic in just three weeks."
believe it or not...
Pinners love to plan their purchases on the app. They not only have an average household income of over 100k, 83% of users have bought something via a link on Pinterest. And contrary to popular belief, Pinterest is a search engine, which means that it yields predictable results for your biz.
Contrary to social media sites, Pinterest's main goal is to send people off their site to yours.
Pin to Win
Making it so easy, your grandma could become a Pinterest pro. We'll take your site from desert gas station status to Time Square level traffic in no time. And the best part? I'll walk you through it step-by-step. Don't worry - I'll share all of the details below!
LET'S BREAK it DOWN
Pinterest can become your secret marketing weapon if (and only if) you first understand how the app was designed. Here, we'll bust through common misconceptions and get you fully comfortable with the anatomy of Pinterest - oh, stop blushing!
We'll take you from "S-E-what?" to SEO pro. In this course, SEO isn't just a buzzword. You'll learn how to find keywords for your business to help your ideal clients find you. In addition to the training videos, you'll have exclusive access to my keyword planner to save you time!
Every good home is built on a firm foundation. Let's put your Pinterest home on concrete rather than dirt. Here, you'll learn how to set up your account and maximize the Pinterest business features many entrepreneurs miss out on. (No worries - we won't let that happen to you!)
Like folders on a computer, boards keep all your brilliant ideas / content organized. But they also act like magnets for your ideal clients. By the end of this module, you'll know how many boards to create, how to optimize them, and how to fill them strategically!
This is where it all comes together. You'll learn how to design pins that make people want to click, how to optimize them with keywords so your ideal clients find you, what to link to, and how to do all of this in less than one day a month using my time-saving tools and systems.
Now that your website has more traffic than Atlanta in a snow storm (too soon?), we need to focus on how to convert these visitors into clients. And since I like to go above and beyond, I'll leave you with some tips for how to use data to drive future content and pin decisions.
How does this sound?
snag the course
Use the payment plan or pay-in-full options to get instant lifetime access to the course & bonuses.
implement the lessons
Take the guided actions from each lesson to grow your Pinterest marketing strategy.
grow your biz
Schedule your pins one day each month and watch your traffic, inquiries, & email list grow.
"Cassie does a great job of making the content easy to understand and follow."
exploded her traffic:
"If you aren't using Pinterest to grow your biz, check out Pin to Win. She helped me direct traffic to my website using Pinterest SUPA FAST!
When you're still hustling for leads a year from now, you'll wish...
you had started today!
Yeah, it really works...
doubled her site visits
"It's working. I've already seen my numbers increase dramatically!
Pinterest was never a tool I thought would be so beneficial for my business, but this course has helped me realize that it is as essential for my business as Google is to everyday life. Thanks to Cassie, I can now use Pinterest like a pro!"
felt more confident
"Pin to Win is a must have course for business owners...
who want to take their Pinterest platform to the next level! Cassie has created such a valuable resource! Implementing her strategies will help you build your Pinterest profile into a marketing machine.
10x'd her monthly viewers
"This course is great for the business owner looking to expand!
The detailed steps to creating a pin and the information needed was perfect!"
You could definitely trial-and-error your way to your own Pinterest marketing strategy... if you have extra hours lying around. You don't? I should probably just tell you what works.
Good news - I can! I've done all the research for you. I've dedicated myself to learning the ins and outs of Pinterest marketing over the past three years. Plus, I regularly update the course when things change or when I find a more efficient way to plan my pins. What does that mean for you? No guessing. No wondering if this is going to work. No stressing about whether or not your time, effort, and dollars will pay off. Just results - with a side of time saved.
Ready to make it happen?
I know you're worried you won't have enough time to take on another platform, so I'm breaking down all possible barriers. Once you're ready to pin, you save hours by using my DFY Canva templates to plug & play your content.
I'm Cassie, your Pin guide.
My love for Pinterest marketing grew from a realization that I can put in minimal effort now and reap benefits for months... which means more time for me to travel & put my toes in the sand!
but it wasn't always this way.
I'm embarrassed to say this...
My love for Pinterest was completely by accident. Back in the day, I only used Pinterest to save workouts, recipes, and future home decor. It wasn't until I created my first blog that I heard it could be helpful for SEO and created a business account.
After creating a new website for my current biz, I totally neglected my Pinterest (for 18 months). I happened to open my Google Analytics for the old blog one day and noticed I was still getting 100s of visitors each month solely from Pinterest & organic traffic. That's when I realized this little app was hugely valuable. Think of it like this...
Have you ever ordered a salad from Cheesecake Factory? If you have, you know how it feels to eat for a solid twenty minutes, start to feel the food baby coming on, and look down at your full plate, stuffed & confused.
I've taken courses just like that. The kind with teachers that talk too much, lessons that are almost too simple or drawn out, and modules that drag on for years. It's exhausting and I vowed to myself that when I started creating courses, I would not be that kind of educator.
Seriously - I value your time so much, I rerecorded some lessons seven times to make them more succinct. My pain, your gain. I'm proud to say that Pin to Win can be, and is often, completed in one day.
Think back to calculus for a second... I aced that class. I could find derivatives until the cows came home, but guess what I couldn't do? Tell you how the hell it applies to business in real life.
The other component of course creation I took very seriously was not just teaching something on a conceptual level. Rather, I took time to map out each module in a way that would encourage you to take action. After all, if you don't take action, no amount of knowledge will grow your biz.
Each section is laid out like this: I teach / show, you absorb, I give you action steps to take, you implement, you see results.
Try Pin to Win for 14 days. If it's not right for you, get your money back.
I've poured my heart into this course and am fully confident it will help you grow your web traffic. That said, if you still feel it wasn't right for you and want your money back, all I ask is that you show me you've completed all of the modules, put in the work, and didn't see growth.
This for you if:
you want a steady flow of new people on your site
you want a marketing strategy that doesn't require daily effort
you don't want all your marketing eggs in the instagram basket
for you if...
you can't set aside a few hours to take the course
you consider yourself a pinterest pro
you have more clients than you can handle
SO WHAT ARE YOU WAITING FOR?
Let's Pin to Win!
Totally! You can also link pins to an Etsy shop, social media, email list sign-ups, etc.
They probably have better keywords & designs - two things we cover in the course.
For as long as the course exists. I have no plans to expire it anytime soon, but you'll get 6 months' notice if that changes.
Video lessons, PDFs, tools, free course updates, and the strategies I would normally have to charge clients over $2000 for in a 1:1 setting.
If your ideal client is on IG, stats show they're also using Pinterest. The difference? Consumers come to Pinterest with a much bigger buying mindset than they do on Instagram.
Whether you're a local service provider or online shop owner, Pinterest can work for you. Your strategy will just differ slightly, which I cover in Pin to Win!
Girl, I hear you. You're not alone. The main difference between Pinterest and the platforms you're already using is that instead of creating new content, we're using Pinterest to get more eyes on what you've already created.
In the course, I teach you how to plan a month worth of strategic pins for your site in less than one day. Once you set it, you can forget it & watch your email list, follower count, and web traffic grow!